“Your story is a superpower that can be used across multiple channels, not just social media.”
Let’s get real for a moment.
As business owners, it’s easy to fall into the trap of thinking social media is the only way to market your business. I mean, we hear it everywhere, right? Post more, engage more, spend more on ads… and the sales will follow.
But here’s the truth:
Social media is just one tool in your marketing toolbox, and relying on it as your sole strategy can leave you burnt out, frustrated, and stuck on a hamster wheel that never quite gets you where you want to go.
So, let's say it together:
Social media is NOT the only way to market my business.
And you know what? It shouldn’t be.
Social platforms are great for reaching some of your audience, but they’re not the be-all, end-all for building brand awareness, engagement, and sales. When I see clients overwhelmed by the demands of social, I encourage them to step back and think more strategically.
What if there were ways to connect with your ideal customers that felt more personal and less performative?
Here are a few alternatives I always recommend exploring:
✔️ PR: Get your brand featured in the right publications. Build credibility and reach new audiences. Brand Curators is a perfect partner to start with!
✔️ Email Marketing: Cultivate a more intimate, direct line to your customers. Increase engagement by meeting them where they already are—in their inbox. We use Kit at MRC!
✔️ Webinars/Events: Host events that offer real value. Engage your audience in a meaningful way and build relationships.
✔️ (My Favorite) Strategic Partnerships: Collaborate with other brands to expand your reach, share resources, and tap into new markets. Not sure how? Start with our Strategic Partnerships eBook!
The key to success isn’t about mastering every platform but about creating a well-rounded strategy that allows your brand to show up powerfully, in multiple places.
If you’re ready to break out of the social media grind and start thinking bigger, let’s talk. In my 60-minute Brand Blitz Strategy Session, we can dive into ways to diversify your marketing strategy so you can build more sustainable, impactful growth. Book yours below!
$347.00
Brand Blitz Strategy Call
Struggling to Make Your Marketing Pay Off? Let’s Fix That—Fast. Every day you wait, you're leaving money on the table.... Read more
I went LinkedIn Live with some powerful women in brand, marketing and PR to talk about Rollout Red Flags and what NOT to do when launching a campaign. Missed the conversation? It’s now live on Apple and Spotify!
The real reason your audience isn't buying… They. Are. Confused.
Creating clarity in your brand messaging is a major key to the results you want like:
💸 a positive, trusted brand reputation
💸 consistent engagement from your target audience
💸 increased sales from your digital content
If you’re a B2B enterprise and these are the results you’re looking for, take advantage of my FREE Clarity to Cash workbook. In an hour or less, you can create the building blocks of your brand messaging.
Grab your free copy below, and don’t forget to spread the fun with your network!
